Itemizing suppression can tank your gross sales and natural rating on Amazon. If one among your listings is suppressed, it’s necessary to behave as rapidly as doable.
Nonetheless, itemizing suppression isn’t at all times instantly apparent, particularly in case you promote a number of merchandise. Amazon doesn’t notify you when your itemizing is suppressed, so in case you’re unaware that there’s a problem you may lose quite a lot of momentum on your product.
Let’s cowl the prime causes Amazon listings are suppressed and what to do in case you expertise itemizing suppression.
What’s Amazon Itemizing Suppression?
In a latest survey, eComEngine discovered that 59% of Amazon sellers surveyed have been involved about itemizing suppression.
Amazon listings which can be suppressed are hidden from product searches. That signifies that they successfully can’t be seen by customers.
A suppressed itemizing can rapidly expertise a drop in gross sales quantity. Regaining the momentum you’ve labored so arduous to construct can take a number of weeks and even months, so it’s finest to keep away from itemizing suppression altogether.
Amazon will suppress product listings that don’t meet its requirements or tips. The affected listings might be restored if these points are addressed, nonetheless.
Go to the Stock tab in Vendor Central and choose Handle All Stock to examine for suppressed listings. For those who see a hyperlink for suppressed listings, click on on it to see which listings are flagged. For those who don’t see a hyperlink, none of your listings are presently suppressed.
Monitoring your listings and resolving any points rapidly is one of the best ways to make sure that your listings can be found in Amazon search.
Frequent Causes for Itemizing Suppression
There are a number of causes your itemizing is likely to be suppressed on Amazon, so that you’ll must examine Vendor Central for extra details about your particular itemizing points. Nonetheless, there are some frequent causes for itemizing suppression which can be useful to know.
Attainable causes for itemizing suppression embrace:
- Photographs don’t meet Amazon’s necessities
- No set product class
- Description incomplete or inadequate
- The title is just too lengthy
- Product particulars will not be stuffed in accurately
- There’s already a reproduction itemizing on Amazon
- The merchandise is an Amazon-restricted product
Associated content material: The Amazon Product Itemizing Optimization Information
Most of those points are comparatively simple to resolve, so long as you’re conscious that there’s an issue along with your itemizing.
Failure to comply with Amazon’s picture necessities is the commonest cause for itemizing suppression. Taking the time to totally perceive the necessities so your merchandise are photographed accurately may also help you keep away from expensive reshoots.
The primary picture is the one which’s best to get fallacious, so right here’s a fast overview of some key necessities:
- A pure white background
- RGB colour values of 255, 255, 255
- No graphics, illustrations, or drawings are allowed.
- Don’t embrace props or equipment that aren’t offered with the product.
- You’ll be able to’t use textual content, logos, borders, watermarks, or different graphics.
There are various extra picture necessities, so make sure to do your homework on your particular product and class.
Fixing and Stopping Itemizing Suppression
To repair suppressed listings, log into Vendor Central and go to the Handle All Stock web page. Now, choose Search Suppressed and Inactive Listings from the horizontal menu to see your suppressed listings on the Repair your merchandise web page.
You’ll see details about easy methods to resolve errors for every suppressed itemizing within the column on the proper.
Generally the identical itemizing might be suppressed for a number of causes. If that’s the case, you’ll want to unravel the issue that’s presently displayed and examine again later to see whether or not the itemizing is un-suppressed or has one other suppression cause proven.
Be sure you’re following all of Amazon’s tips to keep away from itemizing suppression. You should use the Amazon Itemizing High quality Dashboard in Vendor Central to assist handle your product compliance and examine for any lacking particulars.
The dashboard highlights your at-risk listings and offers details about what you must add to keep away from itemizing suppression.
Defend Your Amazon Listings
When your listings are suppressed, patrons gained’t be capable of discover your product web page in Amazon’s search outcomes. This will put each your gross sales quantity and natural search rating in danger.
Whereas Amazon offers useful particulars in Vendor Central, it doesn’t ship notifications when your merchandise turn into search-suppressed. That’s why we created SellerPulse, a 24/7 itemizing monitoring and alerting platform designed to avoid wasting you time whereas defending your listings.
When your listings are unexpectedly merged, blocked, or suppressed, you’ll obtain an e-mail alert so you may deal with it immediately. The alert consists of suggestions that will help you resolve points as quickly as doable.
SellerPulse additionally consists of alerts for Purchase Field modifications, itemizing content material modifications, hijacker exercise, and stockouts, so you may handle your vendor fame with ease. Strive it right this moment!
Becky Trowbridge is the Digital Advertising and marketing Supervisor at eComEngine. Her mission is to empower Amazon sellers with the data they have to be profitable in a aggressive market. When she’s not creating content material, she enjoys spending time open air, attempting new recipes, and studying.