Amazon reviews present important gross sales knowledge to maintain observe of your efficiency within the market.

There are a lot of explanation why Amazon is among the hottest on-line promoting platforms. Not solely does it personal 37.8% of the eCommerce retail house, however Amazon additionally presents quite a few benefits for companies.

One nice instance is Amazon Stories, which provide distinctive metrics for eCommerce firms to trace. Amazon Stories present key insights into your success, portray a full image of your efficiency within the marketplacce. 

With Amazon Stories, sellers’ companies all the time know the place they stand concerning income, orders, pricing, and promoting. Plus, you may as well observe any points you’re experiencing in your gross sales and promoting methods.

Briefly, Amazon vendor reviews can assist you detect what’s not working in your technique. Such information will make it easier to make higher data-driven selections to scale up your gross sales.

There are quite a few metrics that you would be able to observe, however which of them are a very powerful? Listed below are the Amazon reviews that you need to prioritize.


What are Amazon Stories?


Amazon reviews are efficiency paperwork that comprise your gross sales historical past. Every offers you with knowledge on gross sales, site visitors, product itemizing reputation, promoting, or buyer demographics.

Whereas all sellers use these reviews for various functions, most use the info to set gross sales objectives and scale promoting prices. It’s a strategy to gauge the efficiency of your enterprise on Amazon.


How Do Amazon Stories Work?


As we stated, Amazon reviews supply historic knowledge in varied areas of your enterprise. They’re simple to learn and show knowledge the place anybody can interpret it, and maintaining with these metrics must be an integral a part of your eCommerce technique.

These reviews show your strengths and weaknesses, serving to you make the perfect enterprise selections. For instance, if your enterprise is concerned about increasing, you need to use your reviews to gauge whether or not or not your gross sales and income can assist this enlargement.

Let’s say you need to study extra about buyer interactions. Then, you may assessment a gross sales & site visitors report back to find out how customers discover your listings. It would additionally ship insights on their buy charges.

This type of knowledge can assist you enhance your branding methods. For instance, you may goal a buyer area of interest that you simply didn’t contemplate earlier than. Thus, Amazon reviews optimize your advert spending to drive conversions.


Why Ought to You Use Amazon Stories?


Amazon reviews supply data that may enhance your gross sales and advertising. For instance, you may view your income, which merchandise are promoting essentially the most, what number of merchandise that prospects order in a single transaction, and extra.

Amazon presents quite a few reviews at no further cost, they usually’re all out there in your Amazon Vendor Central dashboard. Whereas the info is intensive, all these metrics will supply totally different insights to develop your enterprise.

Perceive, nonetheless, that not all Amazon sellers will entry the identical reviews. For instance, some reviews are solely out there to FBA retailers, whereas others are particular to distributors or brand-registered sellers.


Amazon Vendor Central Stories


If you log into Vendor Central, you’ll see a tab titled “Stories.” On this tab, you’ll discover quite a few metrics. However what does this knowledge imply and which is essential for you?


Funds Dashboard


The Funds Dashboard reveals all important data concerning financial exchanges. For instance: web proceeds, transactions, account statements, and disbursements.

Listed below are the totally different metrics on this space:

  • Assertion view. Details about proceeds, comparable to your steadiness, refunds, mortgage repayments, bills, and any quantity in your account reserve.
  • Transaction view. Retains observe of all of the transactions your enterprise makes.
  • Disbursements. Any disbursements out of your totally different accounts, organizing them by gross sales interval and date.
  • Date vary reviews: Generates a report by the date you marked.
Amazon payments reports

Amazon Promoting Coach


The Promoting Coach is a dashboard that reveals a number of notifications, together with:

  • Promoting coach reviews: Suggestions on bettering your merchandise, stock administration, promoting, and achievement.
  • Preferences: Reveals an inventory of alternatives for your enterprise, comparable to standard merchandise with restricted availability.
  • Communication: Gives buyer communication ideas and different methods to assist your prospects.
  • E-mail settings: You’ll be able to view and edit your electronic mail handle on file, entry notifications, and see your language preferences.


Success Stories


Success reviews are intensive, comprising totally different classes and subcategories. You’ll be able to assessment the next knowledge, in txt and .csv information :

  • Gross sales
  • Stock
  • Buyer concessions
  • Funds
  • Amazon world logistics
  • Removals


Be aware that Success reviews additionally supply distinctive details about stock well being.




Right here you’ll discover knowledge regarding product returns. You’ll be able to generate buyer returns that present important data, comparable to:

  • Order ID
  • Return date
  • ASIN
  • Service provider SKU
  • Title
  • FC
  • Amount
  • Return purpose
  • Disposition


You’ll be able to divide Return reviews by product title and portions. 


Tax Doc Library


Right here, you may entry the next tax information:

  • Vendor price tax invoices
  • Tax-exemption certificates
  • (Market) tax invoices


You too can generate three extra forms of reviews:

Associated content material: Gross sales Tax Nexus for Amazon Sellers


Customized Stories


Should you want extra in-depth reporting, you may create a customized report. Amazon will generate these reviews as a CSV file you’ll view in Excel. You’ll be able to create customized reviews in two classes:

  • Energetic reviews. Lately revealed reviews with present dates.
  • Archived reviews. Previous reviews that Amazon deletes after 45 days.

You too can create a survey on the Amazon Insights Program to obtain buyer suggestions. These surveys can unlock your full potential in several areas, comparable to product consciousness, buy habits, and product opinions.


Amazon Enterprise Stories


Enterprise reviews relate to your gross sales and efficiency on Amazon. These reviews are detailed and might be overwhelming to new sellers. Right here’s a breakdown of every report and the info you’ll discover.

  • Complete gross sales: Combines gross product gross sales and gross sales for particular gadgets. This knowledge is separated into totally different metrics, the primary being the value divided by the ordered models. You’ll view merchandise gross sales later, in addition to delivery and add-on prices.
  • Models ordered: The variety of merchandise prospects have ordered from you in a given time. That is additionally the place you’ll view different metrics, comparable to your highest-grossing gadgets and the bottom models ordered.
  • Web page views: Complete variety of visits to your web page. You’ll view separate web page views for every itemizing. You’ll not solely see what number of gadgets gained web page views however which of them are additionally missing.
  • Periods: This measures buyer exercise, comparable to your most-viewed merchandise. You’ll additionally view different important metrics, comparable to when prospects view your gadgets however don’t add them to their procuring carts.
  • Purchase field proportion: This reveals how typically your prospects order your merchandise through the Purchase Field, which is a button the place customers can add gadgets to their cart and take a look at on the identical time.
  • Conversion price: The proportion of buyers who develop into consumers. In different phrases, this reveals how typically a lead landed in your web page and bought a product quite than leaping off your retailer.

amazon business reports

Amazon Promoting Stories


Should you spend money on promoting adverts, Amazon additionally presents reviews to trace your success. You’ll find these reviews in Vendor Central beneath the Stories tab. Listed below are some metrics you may observe:

  • Marketed product. View all of the SKUs and ASINs in your advert marketing campaign and the efficiency of every one.
  • Bought product. Attributes the merchandise in your advert marketing campaign to gross sales. It additionally reveals key phrase efficiency and whether or not these search phrases are producing gross sales. This manner, you may see which merchandise and key phrases are performing effectively and which of them aren’t.
  • Concentrating on. Retains observe of your ASINs, key phrases, and product classes. Concentrating on presents a broad view of your promoting marketing campaign, which can assist you gauge your return on advert spend, key phrase effectiveness, and promoting price of gross sales.
  • Search phrases. Tracks the search phrases you invested in and prospects clicked on. Amazon divides this report by metrics, comparable to search phrases used, key phrase focusing on, match sort, gross sales/conversion charges for every time period, cost-per-click, click-through price, and impressions.
  • Placement. Reveals the advert place for every product.
amazon advertising reports

How you can Automate Amazon Stories


Most Amazon reviews can be found for a two-year interval. You’ll be able to assessment any report proper within the Vendor Central Dashboard. Manufacturers may also obtain your Amazon Stories as CSV information:

  1. Open the Stories Tab.
  2. Select the report sort you want to assessment.
  3. Submit the report-specific particulars. For instance, report title, or begin and finish date.
  4. Click on on Request Report.


Amazon will notify you as soon as the report is prepared for obtain.

Retailers may also create customized Amazon Stories to examine distinctive metrics:

  1. Choose the report sorts you need to assessment.
  2. Click on on Customise columns.
  3. Select the columns so as to add or take away from the report.
  4. Press the save button.


Sustain With Your Amazon Stories


On-point gross sales metrics translate to higher gross sales efficiency. Amazon reviews are essential items of information which might be out there to each vendor. They comprise varied metrics measuring your gross sales efficiency, income, promoting and extra.

Amazon reviews can assist the place your efficiency stands. Sellers ought to use this knowledge to make the perfect enterprise selections.

Every report can supply distinctive insights into your gross sales alternatives. The hot button is to discern the info that work finest for you. Such knowledge will easy out your Amazon journey large time. When you perceive what the retail big values, you’ll be set to spice up your gross sales.

Have you ever considered your Amazon reviews and aren’t getting the gross sales you want for enterprise progress? If that’s the case, contemplate onboarding eCommerce consultants to dominate the competitors and improve income. 

With our Accelerator service, we are going to create a technique to draw extra prospects and gross sales. Click on right here to study extra about our companies.




Esteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and e-commerce. Esteban and the AMZ Advisers group have been in a position to obtain unimaginable progress on Amazon for his or her purchasers by optimizing and managing their accounts, and creating in-depth content material advertising methods.


Stephanie Jensen
Stephanie Jensen

Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Comply with her on LinkedIn for extra perception into freelance writing and creating high-quality content material.